Data Management Platforms (DMPs)
Data Management Platforms (DMPs) collect, organize, and analyze audience data to enable precise targeting and segmentation of video ad campaigns based on user demographics, interests, or behavior.
This granular targeting is especially valuable for live streaming services that rely on real-time engagement and relevant content. By leveraging DMPs, these platforms can deliver highly personalized ads to viewers during live broadcasts, increasing the likelihood of clicks, conversions, and overall campaign success.
For instance, a DMP can help a live streaming platform identify viewers who have expressed interest in specific sports or genres of content. This information can then be used to target ads for relevant products or services during related broadcasts, such as sports equipment or merchandise, or tickets to upcoming events.
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Upcoming Webinar
Introducing TrueComply: Scaling Video Compliance with AI Automation
Video compliance has always been a critical requirement for broadcasters—and today, OTT platforms, streaming services, and enterprise video teams face the same challenge at a much larger scale.
Every video must pass compliance checks before release. And whenever regulations or platform policies change, entire video libraries need to be revalidated. Manual reviews make this slow, expensive, and error-prone, often delaying launches and increasing operational risk.
This webinar introduces TrueComply, an AI-powered compliance engine that automates video reviews, validations, and required compliance edits—helping teams keep content compliant continuously and at scale.
What this Webinar will Cover:
- Why Video Compliance Is Breaking at Scale
The limitations of manual reviews, spreadsheets, and region-by-region workflows. - How AI Is Transforming Compliance Operations
Using automation to flag risks, enforce rules, and reduce dependency on human moderation without compromising accuracy. - Inside TrueComply: How It Works
A practical demo of how TrueComply centralizes compliance management, automates checks, creates detailed reports, and scales across regions and content types. - Real-World Use Cases
How video businesses can apply AI-driven compliance to real publishing workflows.
February 24
12:00 AM PST
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