Data Management Platforms (DMPs) collect, organize, and analyze audience data to enable precise targeting and segmentation of video ad campaigns based on user demographics, interests, or behavior.
This granular targeting is especially valuable for live streaming services that rely on real-time engagement and relevant content. By leveraging DMPs, these platforms can deliver highly personalized ads to viewers during live broadcasts, increasing the likelihood of clicks, conversions, and overall campaign success.
For instance, a DMP can help a live streaming platform identify viewers who have expressed interest in specific sports or genres of content. This information can then be used to target ads for relevant products or services during related broadcasts, such as sports equipment or merchandise, or tickets to upcoming events.
Related Terms : No related terms!As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.
We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.
Things the webinar would cover:
9:00 AM PST
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.