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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

HLS (HTTP Live Streaming)

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones.

HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an overall potentially unbounded transport stream. As the stream is played, the client may choose from several different alternate streams containing the same content encoded at a variety of data rates. This allows the streaming session to adjust to the available data rate. It downloads an extended M3U playlist at the beginning of the streaming session, which contains the metadata for the different sub-streams which are available. As an HTTP-based technology, no streaming server is required, so all the switching logic resides on the player.

HLS can distribute both on-demand and live video files. HLS uses the HTTP protocol. Hence, instead of using a specialized streaming server, users can stream media from their regular web server.

With the rise of cyber threats, the demand for secure live streaming has become increasingly important. HLS provides built-in security features that help protect live streams from unauthorized access and piracy. By incorporating encryption protocols, such as AES-128, HLS ensures that only authorized viewers can access the content, maintaining the integrity and confidentiality of the stream. Additionally, HLS supports token authentication, which further enhances security by requiring a valid token for stream access. As businesses and content creators look to safeguard their streaming assets, adopting HLS not only facilitates a smooth streaming experience but also supports robust secure live streaming, making it a preferred choice in the industry.

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Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.

 

Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.

 

In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.

 

Things the webinar would cover:

  1. Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
  2. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
  3. Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
  4. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming 

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