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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

HLS (HTTP Live Streaming)

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones.

HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an overall potentially unbounded transport stream. As the stream is played, the client may choose from several different alternate streams containing the same content encoded at a variety of data rates. This allows the streaming session to adjust to the available data rate. It downloads an extended M3U playlist at the beginning of the streaming session, which contains the metadata for the different sub-streams which are available. As an HTTP-based technology, no streaming server is required, so all the switching logic resides on the player.

HLS can distribute both on-demand and live video files. HLS uses the HTTP protocol. Hence, instead of using a specialized streaming server, users can stream media from their regular web server.

With the rise of cyber threats, the demand for secure live streaming has become increasingly important. HLS provides built-in security features that help protect live streams from unauthorized access and piracy. By incorporating encryption protocols, such as AES-128, HLS ensures that only authorized viewers can access the content, maintaining the integrity and confidentiality of the stream. Additionally, HLS supports token authentication, which further enhances security by requiring a valid token for stream access. As businesses and content creators look to safeguard their streaming assets, adopting HLS not only facilitates a smooth streaming experience but also supports robust secure live streaming, making it a preferred choice in the industry.

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How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

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Things the webinar would cover:

  • AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
  • Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
  • AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts 
  • Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
  • Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
  • Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation 
  • Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics 
  • Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.

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