IMA (Interactive Media Ads)
IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.
Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format, and it’s becoming increasingly attractive for advertisers. IMA can be adapted to support live audio streaming, allowing publishers to insert ads into audio broadcasts. This could include audio-only ads, or even visual ads for platforms that offer a companion video stream.
However, the true potential of live audio streaming lies in its synergy with live video streaming. Platforms like YouTube Live, Twitch, and Facebook Live have gained immense traction, offering a more immersive and engaging experience for viewers. By combining live audio and video, advertisers can create more impactful campaigns that resonate with audiences on a deeper level.
Related Terms : No related terms!Latest Case Studies
Upcoming Webinar
Building the Next Big OTT Success Story in Africa
With the upsurge of demand for going local, mobile-first content at an all-time high, Africa is poised for its next OTT revolution.
Join us for this exclusive live webinar as we reveal how to build, launch, and scale a successful OTT platform in Africa. Discover how Muvi empowers businesses to overcome regional challenges like bandwidth, content localization and monetization through Africa-specific tailored solutions such as local CDN integrations, multi-lingual streaming capabilities, and seamless operator billing partnerships with leading networks like MTN.
In this Webinar, you are going to learn about:
- The current state and future potential of Africa’s OTT and streaming market.
- Key challenges in bandwidth, connectivity, and monetization—and how to solve them deploying Muvi One’s in-built solutions.
- How to launch a successful OTT platform in Africa: from idea to execution.
- How Muvi One helps you build, stream, and monetize at scale with features specifically tailored for the African market.
November 19
9:00 AM PST
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Reach out to Muvi at:
