IMA (Interactive Media Ads)
IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.
Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format, and it’s becoming increasingly attractive for advertisers. IMA can be adapted to support live audio streaming, allowing publishers to insert ads into audio broadcasts. This could include audio-only ads, or even visual ads for platforms that offer a companion video stream.
However, the true potential of live audio streaming lies in its synergy with live video streaming. Platforms like YouTube Live, Twitch, and Facebook Live have gained immense traction, offering a more immersive and engaging experience for viewers. By combining live audio and video, advertisers can create more impactful campaigns that resonate with audiences on a deeper level.
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Upcoming Webinar
Introducing TrueComply: Scaling Video Compliance with AI Automation
Video compliance has always been a critical requirement for broadcasters—and today, OTT platforms, streaming services, and enterprise video teams face the same challenge at a much larger scale.
Every video must pass compliance checks before release. And whenever regulations or platform policies change, entire video libraries need to be revalidated. Manual reviews make this slow, expensive, and error-prone, often delaying launches and increasing operational risk.
This webinar introduces TrueComply, an AI-powered compliance engine that automates video reviews, validations, and required compliance edits—helping teams keep content compliant continuously and at scale.
What this Webinar will Cover:
- Why Video Compliance Is Breaking at Scale
The limitations of manual reviews, spreadsheets, and region-by-region workflows. - How AI Is Transforming Compliance Operations
Using automation to flag risks, enforce rules, and reduce dependency on human moderation without compromising accuracy. - Inside TrueComply: How It Works
A practical demo of how TrueComply centralizes compliance management, automates checks, creates detailed reports, and scales across regions and content types. - Real-World Use Cases
How video businesses can apply AI-driven compliance to real publishing workflows.
February 24
12:00 AM PST
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