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Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.

Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format, and it’s becoming increasingly attractive for advertisers. IMA can be adapted to support live audio streaming, allowing publishers to insert ads into audio broadcasts. This could include audio-only ads, or even visual ads for platforms that offer a companion video stream.

However, the true potential of live audio streaming lies in its synergy with live video streaming. Platforms like YouTube Live, Twitch, and Facebook Live have gained immense traction, offering a more immersive and engaging experience for viewers. By combining live audio and video, advertisers can create more impactful campaigns that resonate with audiences on a deeper level.

Related Terms : No related terms!
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Upcoming Webinar

Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist

‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.

This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.

The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.

 

Things the webinar would cover:

  1. What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
  2. The true cost of build vs buy, including hidden and long-term operational costs.
  3. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
  4. Scaling challenges across devices, geographies, and monetization models.
  5. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
  6. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.

Upcoming Webinar

March 26

12:00 AM PST

30 Minutes
Headphone

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