IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.

Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format, and it’s becoming increasingly attractive for advertisers. IMA can be adapted to support live audio streaming, allowing publishers to insert ads into audio broadcasts. This could include audio-only ads, or even visual ads for platforms that offer a companion video stream.

However, the true potential of live audio streaming lies in its synergy with live video streaming. Platforms like YouTube Live, Twitch, and Facebook Live have gained immense traction, offering a more immersive and engaging experience for viewers. By combining live audio and video, advertisers can create more impactful campaigns that resonate with audiences on a deeper level.

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Upcoming Webinar

The Future of Sports: From TV Screens to Streams

From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.

Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.

From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.