Multi Bitrate or MBR is a single stream available with multiple bitrates. With MBR, you need to encode and configure multiple streams of your content at multiple bitrates and broadcast them to your chosen CDN. End users have the choice to select the bitrate of their preference from the available bitrates (i.e.144p, 240p, 480p, 720p, and so on). The content will be continued to play on the bitrate which the user has selected, irrespective of the internet connection or bandwidth speed of the user. Also with live streaming services that support Multi-Bitrate, your audience can select a suitable bitrate for their connection, delivering a high-quality experience without buffering or lag.
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
9:00 AM PST
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.