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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

MRSS (Media RSS)

MRSS or Media RSS is an extension of RSS. It adds a number of enhancements to RSS enclosures. Basically, it is used to syndicate multimedia files (image, audio, video) in RSS feeds. Both MRSS and RSS revolutionized video distribution network. Simply add MRSS extensions to your RSS feed in order to deliver video content to your viewers without compelling them to check on the website from time to time. Moreover, you can add advertisements (both discrete text and banner) in the MRSS feed.

 

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