Over-the-top content (OTT)
In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand or an IPTV video service. OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.
Want to learn more about OTT? Check out these Muvi blog posts:
- What is OTT? Everything You Need to Know for Seamless Streaming
- 10 Best OTT Platforms to Launch Your Video Streaming Service
- Launch Your OTT Platform
Latest Case Studies
Upcoming Webinar
Streaming & OTT Predictions for 2026
Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.
This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.
Things the webinar would cover:
- The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
- Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
- Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
- Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
- Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.
January 28
8:00 AM PST
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
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