Over-the-top content (OTT)
In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand or an IPTV video service. OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.
Want to learn more about OTT? Check out these Muvi blog posts:
- What is OTT? Everything You Need to Know for Seamless Streaming
- 10 Best OTT Platforms to Launch Your Video Streaming Service
- Launch Your OTT Platform
Latest Case Studies
Upcoming Webinar
The Future of Sports: From TV Screens to Streams
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
Things the Webinar Will Cover:
- The evolution of sports broadcasting from cable to digital streaming
- Market trends fueling the rise of sports streaming
- FAST, SVOD, AVOD, and hybrid monetization models
- How to enhance fan engagement with interactive and mobile-first experiences
- Tech stack needed for seamless and secure global delivery
- Real-world examples of sports brands shifting to digital-first distribution
- How Muvi enables a future-ready sports streaming infrastructure
September 03
9:00 AM PST
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
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