Over-the-top content (OTT)
In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand or an IPTV video service. OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.
Want to learn more about OTT? Check out these Muvi blog posts:
- What is OTT? Everything You Need to Know for Seamless Streaming
- 10 Best OTT Platforms to Launch Your Video Streaming Service
- Launch Your OTT Platform
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Upcoming Webinar
Launch Smart TV Apps Faster: 8+ Platforms, 24 Hours, Zero Hassle
Looking to launch your streaming service from scratch, or simply looking to extend your existing streaming service to Smart TVs? This webinar is for you!
Learn how to launch whitelabel native apps seamlessly across Smart TV ecosystems like Android TV, Roku TV, Fire TV, Apple TV, LG TV (WebOS), Samsung TV (Tizen OS), Vidaa OS, Viewed TV etc in just 24 hours!
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Things the Webinar will Uncover:
- The real challenges of building and launching apps across fragmented Smart TV ecosystems — and how to overcome them.
- How Muvi One enables rapid native app deployment for 8+ Smart TV platforms (including Samsung TV, LG TV, Roku, Apple TV, Fire TV, Vidaa OS, and more).
- Get a glimpse of our patent-product Muvi Onyx for generating instant previews of multiple Smart TV Apps wherein you can test overall app functionalities.
- A walkthrough of Muvi One’s CMS.
December 17
8:00 AM PST
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
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