Over-the-top content (OTT)
In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand or an IPTV video service. OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.
Want to learn more about OTT? Check out these Muvi blog posts:
- What is OTT? Everything You Need to Know for Seamless Streaming
- 10 Best OTT Platforms to Launch Your Video Streaming Service
- Launch Your OTT Platform
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