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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Paywall

A paywall is a system of limiting access to content through a paid subscription. Sports web sites and online news are the most common users of paywalls.

There are three high-level models of paywall: Hard Paywall, Soft Paywall, and combination of both. Mainly, the content restrictions of a hard paywall are much stricter compared to the soft paywall. It will not allow users to access free content. Whereas, a soft paywall gives substantial access to free content so that it will encourage the users to subscribe for premium content.

In recent years, paywalls have become particularly effective for monetizing live streaming services. As more people consume real-time content online, particularly for events like sports matches, live video streaming, concerts, and live news broadcasts, paywalls provide an ideal solution for platforms to generate revenue while maintaining exclusivity. A hard paywall model works well for exclusive or high-demand live streaming services, where only subscribers can access premium live events. On the other hand, a soft paywall allows potential customers to experience free, limited previews of live events, which can drive subscription conversions by showcasing the value of full access to the platform’s live streaming services.

Related Terms : No related terms!
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Upcoming Webinar

Introducing TrueComply: Scaling Video Compliance with AI Automation
Introducing TrueComply: Scaling Video Compliance with AI Automation

Video compliance has always been a critical requirement for broadcasters—and today, OTT platforms, streaming services, and enterprise video teams face the same challenge at a much larger scale.

Every video must pass compliance checks before release. And whenever regulations or platform policies change, entire video libraries need to be revalidated. Manual reviews make this slow, expensive, and error-prone, often delaying launches and increasing operational risk.

 

This webinar introduces TrueComply, an AI-powered compliance engine that automates video reviews, validations, and required compliance edits—helping teams keep content compliant continuously and at scale.

What this Webinar will Cover:

 

  1. Why Video Compliance Is Breaking at Scale
    The limitations of manual reviews, spreadsheets, and region-by-region workflows.

  2. How AI Is Transforming Compliance Operations
    Using automation to flag risks, enforce rules, and reduce dependency on human moderation without compromising accuracy.

  3. Inside TrueComply: How It Works
    A practical demo of how TrueComply centralizes compliance management, automates checks, creates detailed reports, and scales across regions and content types.

  4. Real-World Use Cases
    How video businesses can apply AI-driven compliance to real publishing workflows.

Upcoming Webinar

February 24

12:00 AM PST

30 Minutes
Headphone

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