Paywall

A paywall is a system of limiting access to content through a paid subscription. Sports web sites and online news are the most common users of paywalls.

There are three high-level models of paywall: Hard Paywall, Soft Paywall, and combination of both. Mainly, the content restrictions of a hard paywall are much stricter compared to the soft paywall. It will not allow users to access free content. Whereas, a soft paywall gives substantial access to free content so that it will encourage the users to subscribe for premium content.

In recent years, paywalls have become particularly effective for monetizing live streaming services. As more people consume real-time content online, particularly for events like sports matches, live video streaming, concerts, and live news broadcasts, paywalls provide an ideal solution for platforms to generate revenue while maintaining exclusivity. A hard paywall model works well for exclusive or high-demand live streaming services, where only subscribers can access premium live events. On the other hand, a soft paywall allows potential customers to experience free, limited previews of live events, which can drive subscription conversions by showcasing the value of full access to the platform’s live streaming services.

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Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.

Things the webinar would cover:

The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.