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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Paywall

A paywall is a system of limiting access to content through a paid subscription. Sports web sites and online news are the most common users of paywalls.

There are three high-level models of paywall: Hard Paywall, Soft Paywall, and combination of both. Mainly, the content restrictions of a hard paywall are much stricter compared to the soft paywall. It will not allow users to access free content. Whereas, a soft paywall gives substantial access to free content so that it will encourage the users to subscribe for premium content.

In recent years, paywalls have become particularly effective for monetizing live streaming services. As more people consume real-time content online, particularly for events like sports matches, live video streaming, concerts, and live news broadcasts, paywalls provide an ideal solution for platforms to generate revenue while maintaining exclusivity. A hard paywall model works well for exclusive or high-demand live streaming services, where only subscribers can access premium live events. On the other hand, a soft paywall allows potential customers to experience free, limited previews of live events, which can drive subscription conversions by showcasing the value of full access to the platform’s live streaming services.

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Upcoming Webinar

The Future of Sports: From TV Screens to Streams
The Future of Sports: From TV Screens to Streams

From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming. 

Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.

From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.

Things the Webinar Will Cover:

  • The evolution of sports broadcasting from cable to digital streaming
  • Market trends fueling the rise of sports streaming
  • FAST, SVOD, AVOD, and hybrid monetization models 
  • How to enhance fan engagement with interactive and mobile-first experiences
  • Tech stack needed for seamless and secure global delivery
  • Real-world examples of sports brands shifting to digital-first distribution
  • How Muvi enables a future-ready sports streaming infrastructure

Upcoming Webinar

September 03

9:00 AM PST

30 Minutes
Headphone

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