Paywall
A paywall is a system of limiting access to content through a paid subscription. Sports web sites and online news are the most common users of paywalls.
There are three high-level models of paywall: Hard Paywall, Soft Paywall, and combination of both. Mainly, the content restrictions of a hard paywall are much stricter compared to the soft paywall. It will not allow users to access free content. Whereas, a soft paywall gives substantial access to free content so that it will encourage the users to subscribe for premium content.
In recent years, paywalls have become particularly effective for monetizing live streaming services. As more people consume real-time content online, particularly for events like sports matches, live video streaming, concerts, and live news broadcasts, paywalls provide an ideal solution for platforms to generate revenue while maintaining exclusivity. A hard paywall model works well for exclusive or high-demand live streaming services, where only subscribers can access premium live events. On the other hand, a soft paywall allows potential customers to experience free, limited previews of live events, which can drive subscription conversions by showcasing the value of full access to the platform’s live streaming services.
Related Terms : No related terms!Latest Case Studies
Upcoming Webinar
Building the Next Big OTT Success Story in Africa
With the upsurge of demand for going local, mobile-first content at an all-time high, Africa is poised for its next OTT revolution.
Join us for this exclusive live webinar as we reveal how to build, launch, and scale a successful OTT platform in Africa. Discover how Muvi empowers businesses to overcome regional challenges like bandwidth, content localization and monetization through Africa-specific tailored solutions such as local CDN integrations, multi-lingual streaming capabilities, and seamless operator billing partnerships with leading networks like MTN.
In this Webinar, you are going to learn about:
- The current state and future potential of Africa’s OTT and streaming market.
- Key challenges in bandwidth, connectivity, and monetization—and how to solve them deploying Muvi One’s in-built solutions.
- How to launch a successful OTT platform in Africa: from idea to execution.
- How Muvi One helps you build, stream, and monetize at scale with features specifically tailored for the African market.
November 19
9:00 AM PST
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Reach out to Muvi at:
