Programmatic Ads
Programmatic Ads refer to the automated buying and selling of ad inventory through real-time bidding (RTB) platforms. It involves using algorithms and data to match advertisers with relevant ad opportunities in real-time auctions.
One of the most exciting and rapidly growing areas of programmatic advertising is live audio streaming. Live streaming services, such as podcasts and radio stations, are increasingly using programmatic advertising to monetize their content. This allows advertisers to target specific audiences based on their interests and demographics, and to deliver ads that are relevant and engaging. Live streaming platforms offer a unique opportunity for advertisers to reach listeners in real-time, making it a highly effective channel for campaigns targeting time-sensitive or event-based promotions.
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Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.
This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.
The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.
Things the webinar would cover:
- What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
- The true cost of build vs buy, including hidden and long-term operational costs.
- Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
- Scaling challenges across devices, geographies, and monetization models.
- A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
- How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 AM PST
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
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