SCTE-35

SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).

The Power of Live Audio Streaming

In the realm of live content delivery, SCTE-35’s capabilities extend beyond traditional video content. Live audio streaming, a rapidly growing medium, also benefits from the precision and reliability offered by this standard. By incorporating SCTE-35 into live audio streams, broadcasters can maintain synchronized ad insertion, ensuring that commercials align perfectly with the audio content.

This synchronization is especially critical in the context of live video streaming, where any discrepancies between audio and video can disrupt the viewer experience. SCTE-35 provides a robust framework for coordinating ad breaks across both audio and video components, ensuring a seamless and uninterrupted viewing experience for the audience.