SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).
The Power of Live Audio Streaming
In the realm of live content delivery, SCTE-35’s capabilities extend beyond traditional video content. Live audio streaming, a rapidly growing medium, also benefits from the precision and reliability offered by this standard. By incorporating SCTE-35 into live audio streams, broadcasters can maintain synchronized ad insertion, ensuring that commercials align perfectly with the audio content.
This synchronization is especially critical in the context of live video streaming, where any discrepancies between audio and video can disrupt the viewer experience. SCTE-35 provides a robust framework for coordinating ad breaks across both audio and video components, ensuring a seamless and uninterrupted viewing experience for the audience.
Related Terms : No related terms!As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.
We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.
Things the webinar would cover:
9:00 AM PST
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.