SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).
The Power of Live Audio Streaming
In the realm of live content delivery, SCTE-35’s capabilities extend beyond traditional video content. Live audio streaming, a rapidly growing medium, also benefits from the precision and reliability offered by this standard. By incorporating SCTE-35 into live audio streams, broadcasters can maintain synchronized ad insertion, ensuring that commercials align perfectly with the audio content.
This synchronization is especially critical in the context of live video streaming, where any discrepancies between audio and video can disrupt the viewer experience. SCTE-35 provides a robust framework for coordinating ad breaks across both audio and video components, ensuring a seamless and uninterrupted viewing experience for the audience.
Related Terms : No related terms!From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
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