What is STAS (Short-term Advertising Strength)?
STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising.
It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact.
It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact. Live streaming services can be a valuable tool for advertisers looking to reach a large audience and drive immediate results. By using STAS to measure the effectiveness of their live video streaming campaigns, advertisers can optimize their strategies to maximize their ROI.
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Upcoming Webinar
The Future of Sports: From TV Screens to Streams
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
Things the Webinar Will Cover:
- The evolution of sports broadcasting from cable to digital streaming
- Market trends fueling the rise of sports streaming
- FAST, SVOD, AVOD, and hybrid monetization models
- How to enhance fan engagement with interactive and mobile-first experiences
- Tech stack needed for seamless and secure global delivery
- Real-world examples of sports brands shifting to digital-first distribution
- How Muvi enables a future-ready sports streaming infrastructure
September 03
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