What is STAS (Short-term Advertising Strength)?
STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising.
It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact.
It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact. Live streaming services can be a valuable tool for advertisers looking to reach a large audience and drive immediate results. By using STAS to measure the effectiveness of their live video streaming campaigns, advertisers can optimize their strategies to maximize their ROI.
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Upcoming Webinar
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.
In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.
From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.
Things the Webinar Will Cover:
- Market trends & audience behaviors fueling the rise of vertical microdrama content
- Key product features that define short-form drama apps like ReelShort
- Building a fully branded vertical microdrama video app using Muvi Shorts
- Monetization models: PPV, subscriptions, ads
- Tools to launch across web, mobile & smart TVs with one-click deployment
July 31
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