What is STAS (Short-term Advertising Strength)?

STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising.

It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact.

It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact. Live streaming services can be a valuable tool for advertisers looking to reach a large audience and drive immediate results. By using STAS to measure the effectiveness of their live video streaming campaigns, advertisers can optimize their strategies to maximize their ROI.