What is STAS (Short-term Advertising Strength)?
STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising.
It is useful for marketers and advertisers who want to assess the success of their campaigns in driving quick results, allowing them to optimize their strategies for maximum immediate impact.
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Upcoming Webinar
Unlock the Power of FAST: A Guide for Broadcasters and Content Owners
As a broadcaster or content owner, understanding and leveraging FAST is essential for reaching new audiences and maximizing revenue. This webinar will not only help you unravel why but also how to capitalize on this rapidly growing trend by launching your own FAST Channel. The session will provide insights into the latest trends showcasing the surge in FAST channel popularity and also explore the ‘‘How To” part as in the basic steps involved in launching your own no-code FAST channel from scratch in just 1 day! Whether you’re new to FAST or looking to refine your existing strategy, this webinar will help you unlock the power of FAST for your broadcasting and content strategies.
What to expect from the Webinar?
- The rapidly transforming future of FAST.
- Facts and figures projecting the growth of FAST.
- Prerequisites to launch your own FAST Channel.
- Step-by-step guide to launch your own FAST channel in 1-day.
- How to share your FAST Channel through various distribution options.
October 23
9:00 AM PST
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