What is SSL (Secured Socket Layer)?

SSL (Secured Socket Layer)

SSL or Secure Socket Layer is the standard for encrypted communication between web browsers and web servers. It ensures that the communication between the browser and the server is private and encrypted.

SSL is an industry standard. To protect the online transactions with their customers, millions of companies used SSL encryption technology in their websites. It allows sensitive information such as login credentials, social security numbers and credit card numbers to be transmitted securely via the internet.

Google also prefers SSL certified websites when compiling SERP. The URL prefix changes from http:// to https:// and a padlock icon is visible in the address bar, when a website is secured via SSL.

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SSL encryption is not only crucial for securing sensitive data but also enhances user trust, particularly for live streaming platforms. A live streaming platform that uses SSL encryption ensures that viewers can enjoy seamless and secure access to live events, free from privacy concerns. This added layer of security is especially important in the streaming industry, where both personal and payment information may be involved. SSL-certified live streaming platforms not only meet industry standards but also gain a competitive edge, as viewers increasingly prioritize online safety when choosing platforms for live content consumption.

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Upcoming Webinar

How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.

Things the webinar would cover:

AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts
Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation
Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics
Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.