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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Variable Bit Rate (VBR)

VBR or Variable Bit Rate is a term used in computing and telecommunications that relates to the bitrate used in video or sound encoding. VBR files differ the amount of output data per time segment contrasted with constant bitrate (CBR). While a smaller amount space is allocated to less complex segments, VBR allows a higher bitrate (Hence needs more storage space) to be allocated to the more complex segments of media files. The average of these rates can be calculated to produce an average bitrate for the file.   

VBR encoding regulates the data rate down and to the upper limit you set, depending on the data required by the compressor. This means that during a VBR encoding process the bitrate of the media file will dynamically decrease or increase based on the media files bit rate requirements. VBR produces the most favorable results even though it takes longer to encode as the quality of the media file is superior. Most commonly, VBR is used for http delivery of video content.  

Also VBR encoding, a technique that dynamically adjusts the bitrate during the encoding process, offers significant advantages for live audio streaming service. By intelligently allocating bits based on the complexity of the audio content, VBR ensures that the highest possible audio quality is delivered to listeners, even in challenging network conditions.

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How AI is Going to Revolutionize Video Delivery
How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.

Things the webinar would cover:

  • AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
  • Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
  • AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts 
  • Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
  • Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
  • Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation 
  • Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics 
  • Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.

Upcoming Webinar

May 29

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30 Minutes
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