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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

WebRTC

WebRTC stands for Web Real-Time Communications. It is a very powerful, exciting, leading-edge technology and standard.

Being a free, open-source project, it offers mobile applications and web browsers with real-time communication through simple APIs (Application Programming Interfaces). It allows video and audio communication to work inside web pages by eliminating the need to download native apps or install plugins and allowing direct peer-to-peer communication.

Supported by Opera, Mozilla, Google, Microsoft, and Apple, WebRTC is being standardized through the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C).

This seamless, plugin-free approach is a game-changer for live streaming services, enabling them to deliver high-quality video and audio communication directly within browsers. With WebRTC, live streaming services can provide viewers with instant, buffer-free streams, which is essential for live broadcasts, live video streaming, events, and interactive sessions. Additionally, WebRTC’s low-latency and peer-to-peer capabilities make it an ideal choice for services that prioritize real-time interaction, such as video conferencing, online gaming, and live sports streaming. This technology empowers live streaming services to meet modern demands for accessibility, reliability, and immediacy, offering a rich, user-friendly experience without additional software.

Related Terms : No related terms!
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Upcoming Webinar

How AI is Going to Revolutionize Video Delivery
How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

We will also introduce you to Alie – Muvi’s exclusive AI engine that can help streamline your streaming journey across our website and apps.

Things the webinar would cover:

  • AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
  • Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
  • AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts 
  • Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
  • Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
  • Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation 
  • Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics 
  • Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.

Upcoming Webinar

May 29

9:00 AM PST

30 Minutes
Headphone

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