XML (Extensible Markup Language)

XML or Extensible Markup Language is a markup language much like HTML (Hyper Text Markup Language), that defines a set of rules for encoding documents in a format that is both machine-readable and human-readable. It was designed to store and transport data. XML is self-describing. Tags are not predefined. So, you must define your own tags in XML. It is extensively used in a Services Oriented Architecture (SOA).

XML, with its versatility and structured format, plays a crucial role in data exchange for various applications, including live streaming services. In the realm of live streaming, XML facilitates seamless data management, enabling smooth integration between platforms and supporting real-time updates for live feeds. XML’s flexibility allows service providers to customize data tags and create unique identifiers, ensuring that information such as stream metadata, viewer analytics, and content descriptions is accurately conveyed. This adaptability is essential in live streaming services, where timely data transfer is crucial to delivering high-quality, uninterrupted streaming experiences to users worldwide.

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Upcoming Webinar

Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.

Things the webinar would cover:

The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.