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Single & independent most likely to have SVOD 06 April 2016

According to the recent research by Nielsen, SVOD is most used by single independents (78%) and the numbers are lowest for people starting a family. Around 66% between the ages of 18-24 use SVOD services. Single millennials living alone aged around 27 years are most likely to have SVOD services like Hulu, Netflix, or Apple …

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