As you are reading this blog, you are probably watching a funny cat video that just appeared on your Facebook feed. That’s VOD or Video-on-Demand. People are consuming on-demand video content every minute, even if they are unaware of the … Continue reading
Around 5 years ago, no one liked to watch ads. So, ad-free premium subscription models were the most popular choice for binge-watchers. Well for many viewers, it still is! But Hybrid Video on Demand (HVOD) is definitely giving a tough … Continue reading
Behind any successful subscription video-on-demand service stands a well-designed and planned strategy. SVOD Strategy is one of the most vital elements of any SVOD business regardless of niche or sector. SVOD is one of the three renowned OTT revenue … Continue reading
According to Pew Research Center, 21% of Americans own a smartwatch or fitness tracker. If your fitness studio is closed due to lockdown restrictions, or if you are willing to connect to a larger audience base, it’s an opportune … Continue reading
Have you ever wondered why Netflix is such a popular video streaming platform? It’s because of its easy access to an extremely rich and exclusive content library coupled with a stunning UI for keeping viewers hooked to the platform. … Continue reading
The health and fitness app market is expected to grow by USD 3.50 billion during 2021-2025, due to the COVID-19 pandemic. Taking into account the booming adoption of IoT, led by wearable devices, it is no wonder that Health … Continue reading
In the last few years, live streaming sports events were a rare scene on OTT platforms as major sports leagues held viewers tethered to their cable connections. For years, live sports could only be accessed through cable packages. However, … Continue reading
FAST or Linear free ad-supported streaming is booming. 2020 has been the year of FAST and this trend is going to continue in 2021 as well. Big media giants ViacomCBS and Comcast have bought Pluto TV and Xumo, respectively, … Continue reading
2020 has been disruptive. The pandemic has closed businesses and changed the OTT content consumption dynamics in a significant way. It has especially caused a major impact on the TV industry- Lockdowns changed audience consumption habits and caused disruption … Continue reading
The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service … Continue reading