The figures, contained in recent Television Audience Measurement (TAM) ratings from Nielsen, show sharpest viewership falls in the key advertising demographics.
The recent MEC Multiscreen Study conducted by MEC on 5,000 internet users in Poland, the Czech Republic, Hungary, Romania, and Russia shows that Internet users who are not using the web while watching TV are already a minority.
Australian subscriptions to SVOD (streaming video on demand) services like Netflix, Presto and Stan – are set for strong growth over the next five years, according to analyst firm Ovum.
TV will remain, however, a powerful medium for advertisers, ZenithOptimedia said.
Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages are limiting even faster change.
Cox attributes this to the “growing popularity of Hulu Plus,” but also says 53% of the time-shifted TV – people watching content that isn’t live – was from DVR and on-demand offerings.
The use of Internet-ready devices like smartphones has seriously cut into American’s TV-watching time, new Nielsen data shows.
According to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS, the average Millennial with internet access spends 3.1 hours a day on their mobile devices, the equivalent of 21.7 hours every week.
They’re all positioned as alternatives to the VOD services of traditional pay-TV service providers, some competitively, some complementary.
The survey found 43.1% of respondents were aware their pay-TV provider offers TV Everywhere, up from 41.6% a year ago.