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OTT TV Apps Target Millennial Males
According to the NPD study, 62 percent of men 18-34 years- old are aware of the currently available or announced over-the-top TV network apps. Men aged 18-34 are most likely to buy apps that allow them to view OTT video on demand services without also buying a subscription to a cable or satellite channel bundle, …
Canadians eschew cable, satellite for Internet
A new report says more Canadians are choosing to cancel their cable TV and satellite packages and there’s no sign of the migration slowing down. The Convergence Consulting Group says about 95,000 fewer households had a cable TV or satellite subscription in 2014. That’s a dramatic increase in the number of people without TV cable packages. …
75% of French TV viewers watch cable, IPTV, satellite
Around 75 percent of French TV viewers watch TV by cable, IPTV or satellite, according to a new Mediamat’Thematik study from Mediametrie. Of France’s 59.09 million TV viewers, 44.1 million receive TV through one of these technologies, led by IPTV with 29.58 million, satellite with 16.16 million and cable with 4.96 million. There are 12.62 …
OTT vendors gearing up to rocket past satellite for 4K, says Futuresoft Analyst
The satellite industry may have looked more than interested in chasing the 4K technology but OTT vendors look to face lesser barriers, and hence a more favorable position to lead. Among the challenges facing the traditional pay-TV market, a mainstay of the satellite industry, is the simplicity of getting monetized content to consumers. Futuresoft added that …
