Market Study - Latest updates on Market Study
VOD Viewership in Ireland Continues to Increase 21 July 2016
Viewership of video on demand (VOD) on connected devices continues to surge in Ireland with 3 in 4 Irish adults, aged 16+, saying they have viewed VOD over the last six months, according to new research from IAB Ireland and … Continue reading
Sports A Major Driver In Customers Going Back To Pay-TV 28 September 2015
All’s not well in the OTT paradise. Among consumers who cut the cord in the last two years but now express doubts over it and probably want to go back to Pay-TV, 2 out of 5 (almost at 39%) say sports … Continue reading
Netflix Viewing Rises, Impacts Traditional TV Trends 24 April 2015
Netflix continues to have a major impact on TV viewing — its viewing hours, in relation to traditional TV viewing, are now double the number of a year ago. There were 10 billion hours streamed from Netflix’s movie library, against … Continue reading
SVOD and Pay TV all set to boom 23 April 2015
Streaming services and pay TV platforms are set to grow exponentially in the next few years while free-to-air broadcasters continue to lose viewers, albeit at a modest rate. Video on demand service Netflix is predicted to hit 3 million subscribers … Continue reading
U.S. Online Ad Spending Continues to Catch TV 23 April 2015
Internet advertising revenues in the U.S. totaled $49.5 billion in 2014, according to the Interactive Advertising Bureau, a 16% increase over 2013 revenues. The trade body on Wednesday released its annual Internet Advertising Revenue report, which was conducted by PricewaterhouseCoopers. The … Continue reading
Streaming Overtakes Live TV Among Consumer Viewing Preferences, says Deloitte Study 23 April 2015
U.S. consumers are more inclined to stream entertainment from an Internet TV platform than tune in to live TV, according to the results of a new survey from consulting firm Deloitte. Video streaming services such as Netflix, which are now used by more than … Continue reading
Stan, Netflix lead in volume of video streaming content on offer 22 April 2015
The Foxtel and Seven West Media streaming service Presto is trailing its rival vod platforms in Australia in the amount of video content it offers, according to a new study. Content-focused app company Gyde found that Presto currently offers 4009 hours of television and movie content (including … Continue reading
Video infrastructure set to rocket 37% despite virtualization 20 April 2015
Video infrastructure markets will continue to grow at a relatively healthy pace of 37% over the next five years, despite the impact of visualization separating hardware and software requirements. According to ABI Research, broadcast pre- and post-production, video encoding, and … Continue reading
Internet Bills To Rise As Cable TV Heads Into ‘Veritable Bloodbath’ 17 April 2015
Cord cutting, combined with more consumer-friendly rules from the CRTC, will send Canada’s telecoms into a TV-services “bloodbath” from which they will recover by raising prices for internet services, market observers say. The latest signs that cord-cutting is beginning to … Continue reading
IPTV market claims 17.39 million subs in 2014 16 April 2015
Boosted by a healthily growing fixed broadband market, the global IPTV market comprised 117.39 million subscribers at the end of 2014 according to Point Topic research. The analyst found that strong growth for IPTV continued with a second consecutive recorded … Continue reading
