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NewFronts 2015 Preview: Digital Players Push Superiority to TV 28 April 2015

At this year’s Digital Content NewFronts, expect to hear a recurring theme from Internet media firms: We’re a better ad buy than TV, especially for targeting younger audiences. The lineup includes Google’s YouTube, Hulu, Disney’s Maker Studios, Yahoo, AOL, Vice Media, Machinima, Defy Media, Endemol Beyond and BuzzFeed. In addition to those digital-first players, traditional …

‘Daredevil’ gets a second season on Netflix 23 April 2015

The Man without Fear — aka Daredevil — will be protecting Hell’s Kitchen in New York City for another season now that VOD service Netflix has renewed Marvel’s popular, gritty superhero series. Matt Murdock (Charlie Cox) may be a lawyer during the day, but by nightfall he dons a mask as Daredevil and patrol the …

SVOD and Pay TV all set to boom 23 April 2015

Streaming services and pay TV platforms are set to grow exponentially in the next few years while free-to-air broadcasters continue to lose viewers, albeit at a modest rate. Video on demand service Netflix is predicted to hit 3 million subscribers if it achieves a similar market penetration- 36%- as it has in the US. And …

Why Apple should buy Netflix 22 April 2015

Netflix’s rapid subscriber growth could make it a formidable competitor to iTunes, and an attractive acquisition candidate for Apple. Video on demand service provider Netflix recently reported record subscriber growth of 2.3 million in the U.S. and 2.6 million internationally for the first quarter. The company now boasts 62 million subscribers worldwide. In response to the …

Online video streaming and the future of traditional television 21 April 2015

The way we watch television has changed dramatically in just the past decade or so. The days of sitting through commercials, waiting a week or two between episodes of your favorite shows and upgrading to a more expensive cable package just because it has one channel you like in it are mostly behind us. Online …

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