Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

SVOD and Pay TV all set to boom

Roshan Dwivedi Published on : 23 April 2015


Streaming services and pay TV platforms are set to grow exponentially in the next few years while free-to-air broadcasters continue to lose viewers, albeit at a modest rate.

Video on demand service Netflix is predicted to hit 3 million subscribers if it achieves a similar market penetration- 36%- as it has in the US. And by 2017, 37% of homes will subscribe to pay TV channels, up from just 31% today.

That’s the outlook from Citi media analyst Justin Diddams. In a briefing to clients he says, “We continue to believe that TV is not dying but it’s certainly getting harder to deliver revenue growth from advertising spend and with competition escalating as new entrants arrive in Australia it appears harder to deliver earnings growth.”

Citi’s report is in line with market researcher IHS’s projections which have been updated after Netflix‘s launch.  In a study commissioned by the Australian Home Entertainment Distributors Association, IHS expects the SVOD market will climb, in US dollars, from $6.1 million last year to $18.2 million this year and $39 million in 2016, reaching $65.6 million in 2018.

Diddams forecasts free-to-air viewing will decline by 2% per year over the next three years. For every 1% increase in pay TV penetration he expects a drop of 0.5% in total FTA viewing.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes