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Cord Cutting Went Up In 2015, To Continue 04 January 2016

Since 2008, the number of television channels available to the average American viewer has soared from about 129 to 200. Yet the number of those channels that viewers regularly watch declined this year to just 16.  That startling statistic from research firm Nielsen illustrates why cord cutting — the trend of pay-TV customers either scaling …

Brazil Looks Up To Smartphones For A Second Screen 01 January 2016

A majority of people in Brazil who watch TV are also using a second—probably digital—screen to do more while they view, according to research. Simultaneous online video services consumption and other social usages is also shifting to mobile. According to September 2015 polling by Google Brasil, more than three-quarters of TV viewers in Brazil ages …

Netflix vs Hollywood Is Getting More Intense 30 December 2015

Good news, Hollywood! Netflix is becoming less interested in buying the movies you make. Also, bad news, Hollywood! Netflix is becoming less interested in buying the movies you make. Ted Sarandos, the executive who spends billions of dollars each year to keep video streaming service Netflix filled with streaming content, said on Monday that he …

Disrupters Are Getting Disrupted Now 30 December 2015

Cable companies have been suffering lately as more of their customers have decided to opt out and use cheaper online VOD services like Netflix and Hulu. But now it looks like some of the disrupters may be getting disrupted. Monday night, Outerwall reported a plunge in business at its Redbox DVD rental service, the cheap alternative …

UK Is Leading The Shift To Programmatic Advertising 30 December 2015

Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the technology’s path will likely see broadcasters and agencies adopting the automation and data gathering efficiencies of programmatic transactions first, while real-time auctions …

OS To Monitor TV Set Top Box Unveiled By Chinese Watchdog 29 December 2015

China’s top media watchdog unveiled an operating system for TV set-top boxes on Saturday in Changsha, capital of Central China’s Hunan Province, marking the government’s efforts to strengthen content management. The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) and the Ministry of Industry and Information Technology jointly released the operating system, named …

Cable Readies For Pick-and-Pay, Broadcaster Worry 29 December 2015

Beginning March 1, 2016, all Canadian TV providers will have to offer a basic package of channels for no more than $25 a month and give consumers the option of ordering individual channels a la carte or in small bundles. By December, TV providers must offer both a la carte ordering and small channel bundles. While …

Romanians Love Surfing The Web While Watching TV 10 December 2015

The recent MEC Multiscreen Study conducted by MEC on 5,000 internet users in Poland, the Czech Republic, Hungary, Romania, and Russia shows that Internet users who are not using the web while watching TV are already a minority.

More Nigerians Are Consuming Video On Mobile Than TV 08 December 2015

Nigerians are consuming more of their TV and video content on mobile devices than ever before but poor connectivity and pricey data packages are limiting even faster change.

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