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The ‘Netflix tax’: what your business needs to know

One of the key inclusions in the Budget is the confirmation that GST rules are to be extended to apply to the importations of digital products and services. This so called “Netflix” tax is designed to ensure that non-resident suppliers (e.g. video streaming servers) of such content pay GST, thereby levelling the playing field for …

Consumers focus more on online than traditional TV ads

Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy Survey of 2,000 US consumers. The study found that consumers are willing to endure ads …

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