Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Consumers focus more on online than traditional TV ads

Roshan Dwivedi Published on : 28 April 2015

tv_ads1

Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy Survey of 2,000 US consumers.

The study found that consumers are willing to endure ads in exchange for discounted services. Some 62 percent said they would be willing to view ads during programming on video streaming servers if it significantly reduced the subscription price.

The survey found a decrease in pay TV subscribers saying they had no plans to change providers or ‘cut the cord’ this year. A quarter of ‘Trailing Millennials’ (14-25 year-olds), have cancelled their pay TV subscription in the last 12 months or have not had pay TV for over a year. Among Leading Millennials (26-31), 16 percent had neither cancelled pay TV in 12 months or had it for over a year.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
February 22

8:00AM PST

Security and Compliance in Streaming Solutions

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar, we shall have an insightful look at both these aspects.

On Security, we shall look at Data Encryption to protect Content and Access Controls for the Network. On Compliance, we will look deeper into regulations on Data Privacy, Accessibility Standards, Industry-specific regulations, and Recordkeeping & audit trails.

Why attend the webinar?

  • To understand the protection of your content and the platform.
  • To understand industry-specific regulations such as HIPAA, HECVAT, PCI DSS etc.
  • To learn about regulations on user data privacy and accessibility standards
  • To learn more about good security and compliance practices in streaming business

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar,…...

Event Language: English
1 hour