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The New Rovi Research Sheds Light On OTT

Some 60% of people frequently stream content while travelling by car or public transport, with 29% claim to do so while at work, according to new research by Rovi. The study found that 77% of respondents subscribe to “alternative” TV or video streaming services providers like Netflix or Hulu – with more people doing so in …

MAGID & TV Mogul Study Reveals Majority of US Households Have Connected TV

For the first time, a majority of U.S. viewers have TV sets connected to the Internet, according to data released today by Frank N. Magid Associates and advertising software maker TubeMogul. Connected TV penetration–through gaming consoles, set-top boxes, and smart TVs–has more than doubled from 26% of U.S. households in 2013 to 53% this year. …

Yahoo’s Streaming Service Was Doomed to Fail

Entering into the world of streaming services is far from simple. The field is beyond crowded with well-established services backed by a whole lot of money, popular original programming, and exclusive licensing deals with TV and movie studios. When Yahoo! entered the playing field recently with “Screen,” the climate it stumbled into was one that was far …

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