MAGID & TV Mogul Study Reveals Majority of US Households Have Connected TV

For the first time, a majority of U.S. viewers have TV sets connected to the Internet, according to data released today by Frank N. Magid Associates and advertising software maker TubeMogul.

Connected TV penetration–through gaming consoles, set-top boxes, and smart TVs–has more than doubled from 26% of U.S. households in 2013 to 53% this year. The study, based on Magid’s online polling of 2,400 Americans last June, found the number rises to 64% among Americans ages 19 to 37.

The trends outlined in the study have broad implications for programming, distribution, advertising and every other corner of the TV and video streaming services marketplace. They’ve been hotly debated throughout this year’s edition of CES, which has reached the halfway mark.

Source : Broadcasting Cable