The video-on-demand industry is booming and is predicted to grow by $87.1 billion, i.e. a 17.5% CAGR between 2019 and 2024 according to Markets and Markets. If you are thinking of starting your own white label video on demand … Continue reading
In the exponentially-growing streaming industry, choosing the right software has become more crucial than ever. The success of any OTT venture hinges on aligning with market trends, user preferences, and business objectives. A market-driven OTT software ensures that your platform … Continue reading
The global OTT industry is growing fast creating endless opportunities for the businesses in this sector. To give you a glimpse, The global OTT market was valued at US $150.51 billion in 2021 and it is expected to surpass US … Continue reading
OTT provides a unique opportunity to entertain audiences in their personal space. It gives the media and entertainment industry a great opening to keep their audience engaged and build a strong brand image. There are several successful stories who have … Continue reading
The collaboration between the streaming platform and telecom companies is at a turning point. The ready infrastructure from telecom providers such as networks, data, data centers, CRM, Billing systems, customer support, and more, can be leveraged to provide a great … Continue reading
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment. The survey … Continue reading
As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from … Continue reading
The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer … Continue reading
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online … Continue reading