Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!
OTT Platform - Latest updates on OTT Platform
Comparing the Top 5 Video On Demand Platforms for 2021 11 August 2021
The video-on-demand industry is booming and is predicted to grow by $87.1 billion, i.e. a 17.5% CAGR between 2019 and 2024 according to MarketsandMarkets. If you are thinking of starting your own white label video on demand platform, this is the opportune moment to do so. However, to do that with ease, you would …
How to Acquire Subscribers for Your OTT Platform? 17 May 2021
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The OTT industry has gained momentum over the past years with the rising number of OTT …
Subscription-based OTT Platforms continues to soar in demand 22 April 2021
Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment. The survey also revealed that 82% of Americans subscribe to paid streaming services with four being the …
Kids and Animation Content Viewership continues to grow in OTT platforms 09 April 2021
As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from offline to online. While parents are distressed about screen time, they are also having an …
71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021
The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer streaming on-demand content which is why OTT players such as Netflix and DisneyPlus are growing …
Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online streaming. Compared to April 2020 stats of 23 million user count, February 2021 saw an …
35% increase in online paid users & up to 42% growth in subscriber revenue, OTT platforms are inflating 31 March 2021
The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT growth as well as tapping 31 million users from the start of the lockdown. Subscriptions …
Amazon launches ‘Fire Stick 4k, Fire Stick & Alexa Voice Remote’ to provide a convenient streaming experience 25 March 2021
Amazon is all set to refine the way a user accesses and views entertainment with the support of smart technology. The Fire Stick 4k is best suited for 4k TV owners as it offers an Ultra HD entertainment model along with the capability to search and control content with a single click. The standard Fire …
Monetizing Content with Dynamic Ad Insertion 23 March 2021
Dynamic ad insertion is an effective way to monetize content. According to Statista, Global spend on TV advertising is expected to rise from $173 billion in 2018 to $192 billion in 2022. In the next few minutes we are going to discuss the concept of dynamic ad insertion and how it adds value in …
‘Voot Select’ brings in international content for its diversified digital VOD users 18 March 2021
In less than a year of its launch in the OTT industry, Viacom 18’s Voot Select has captured 1 million subscribers. Voot Select stepped foot before the COVID-19 situation, while the virus kept everyone under a serious lockdown, it gave rise to all online users to explore the OTT platform that can entertain you for …
