Channel 4 predicts 50% of VoD inventory will be traded on demographic data by 2017 01 April 2015

Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The … Continue reading →