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5 OTT Trends to Watch For In 2017 16 December 2016
Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen … Continue reading
17% of U.S. homes now access only OTT programming 19 July 2016
According to data from GfK’s 2016 Ownership and Trend Report, 17 percent of U.S. homes now access Video on Demand Services only, up from 15 percent last year. Additionally, 6 percent of homes use streaming services exclusively, up from 4 … Continue reading
Channel 4 predicts 50% of VoD inventory will be traded on demographic data by 2017 01 April 2015
Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The … Continue reading
