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Channel 4 predicts that within two years as much as 50 per cent its advertising inventory on VoD (video-on-demand) will be traded based on demographically targeted information. Currently, around 15 per cent of its VoD ad sales are ‘big data-enhanced’. The … Continue reading
In a recent study by #mobilesquared, 80% of MNOs cite this as their most pressing concern. One third (33%) of mobile operators have seen up to a 10% decline in revenue, up from 21% of mobile operators in 2013. This … Continue reading
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