Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Server

What is an Ad Server?

An Ad Server is a web based tool used by websites which want to display ads and are also called “publishers”, Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad server serves the creative side: this means that the ad server or ad serving company also delivers the ad to each user’s browser.

An ad server stores information about ads and delivers them to one or more web sites for display to visitors. Ad servers also track ad displays, clicks on ads, and generate statistical reports. Ad servers can also selectively display ads to site visitors based on predefined criteria.

Ad server platforms are broadly of two types, hosted versions that are run and maintained on an ad server company’s site, and self-hosted versions that you install and maintain on your own server.

What are the other names for an ad server?

Ad Servers are also called Ad Management Platforms, Campaign Management Platforms, Ad Serving Systems, Ad Platforms, Ad Tracking Systems, Advertiser management systems, Mobile Ad Servers, Video Ad servers, Click Tracking Systems, Ad Network Optimization Systems, Yield Management Platforms, Affiliate Tracking Systems and Click Trackers.

How is an Ad Server different from an Ad Network?

An Ad Network sells advertising for a group of publishers or sites. An ad network may sell ads for specific sites such as travel sites, or it may sell ads for many different types of websites. An ad network sells advertising, but an ad server is used by both publishers and advertisers. Ad networks also use an ad server. Sometimes a company that runs an ad network may also sell ad serving solutions to publishers.

I hear a lot about Video Ad Servers. What is that all about?

Video Ad Server is an ad server designed to help premium publishers serve ads inside flash video players. Serving ads inside flash is difficult. Serving ads inside video players is more difficult. This is a growth pat of the market and selling pre-roll video ads is very profitable. If you have videos on your site then you may need this. Be careful as some ad server try to charge 10 or 50 times more for video ads- but others include video ad serving at the standard price.

The Role of Secure Live Streaming in Ad Serving

With the increasing demand for digital content, secure live streaming has emerged as a vital component of modern ad servers. Secure live streaming ensures that the content delivered to viewers is protected from unauthorized access and potential piracy. By integrating secure live streaming into their ad serving strategies, publishers can not only enhance the user experience but also safeguard their advertising revenue.

Related Terms : No related terms!
Try Muvi One Free
For 14 Days

No Credit Card Required

Free Trial

Upcoming Webinar

OTT Boom in MENA: Unveiling the Growth Drivers and Opportunities
OTT Boom in MENA: Unveiling the Growth Drivers and Opportunities

The MENA region has emerged as a key player in the global streaming industry, with factors such as high mobile penetration driving rapid adoption of OTT streaming services. Join us in this insightful webinar to explore not only the why but also how to capitalize on the growing video streaming boom in MENA by launching your own multi-screen OTT video streaming platform. As a content owner, get ready to tap into a diverse and engaged audience by launching your own branded multi-screen OTT video or audio streaming service. In this webinar, we’ll analyze the current trends shaping the OTT boom in MENA, explore innovative monetization models, uncover the growth potential in one of the fastest-growing markets for streaming globally and Bonusalso explore the ‘‘How To” part in launching your fully-featured OTT platform from scratch in just 1 day!  

Don’t miss this chance to learn why MENA is becoming essential for the future of OTT! 

What to Expect from the Webinar?

  • The rapidly transforming OTT landscape in MENA 
  • Facts and figures projecting OTT boom in MENA
  • The trends that are changing the market
  • Multiple monetization models for OTT
  • Steps to launch your OTT platform in 1-day
  • How Muvi helps you launch an OTT platform?

Upcoming Webinar

November 13

5:00 AM PST

30 Minutes
Headphone

Can’t find what you’re looking for?

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

  • Launch Your OTT Platform

    No coding. No revenue share.