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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Closed Captioning (CC)

Closed captions (Abbreviated as CC) are a text version of the spoken part of a movie, computer presentation or television program. Sometimes, they include descriptions of non-speech elements (For example, “machinery starting up”). It can be stored separately or embedded within the video. The common formats are WebVTT, SRT, DFXP and TTML. The viewer has the power to deactivate the closed captioning in a video.

Closed captioning was developed for hearing impaired people. However, it can be useful in situations where audio cannot be heard due to noisy environment (Airports, Railway Stations) or where one need to mute the sound of a video (Hospitals). Also, it is beneficial for foreigners to watch a movie or television program.

In addition to its accessibility benefits, closed captioning has become a crucial feature for live streaming services, ensuring inclusivity and convenience for a global audience. By providing closed captions, live streaming services enhance user engagement, especially in multilingual or noisy environments where audio clarity might be compromised. This feature enables viewers to follow along easily, regardless of background noise or language barriers, making live streaming services more user-friendly and accessible to all.

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Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them

Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.

In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.

From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.

Things the Webinar Will Cover:

  • Market trends & audience behaviors fueling the rise of vertical microdrama content
  • Key product features that define short-form drama apps like ReelShort
  • Building a fully branded vertical microdrama video app using Muvi Shorts
  • Monetization models: PPV, subscriptions, ads
  • Tools to launch across web, mobile & smart TVs with one-click deployment

 

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July 31

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