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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

OVP (Online Video Platform)

OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself DIY model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming.

Usually, OVPs have Content Management System – CMS where users need to login to add content, upload video, setting up monetization plan, view video analytics which may include, detailed insights of video performance such as, video watch time, total number of video views, unique views and impressions; stats on user visits, location and behaviour on the site.

OVPs also provide customized video players where end users can watch videos. Many OVPs provide third party video player which can be embedded in a website.  Although there are several OVP providers that are also present in broadcast markets, serving video on demand set-top boxes, OVPs are related to the over-the-top (OTT) content video industry.

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Upcoming Webinar

Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them

Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.

In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.

From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.

Things the Webinar Will Cover:

  • Market trends & audience behaviors fueling the rise of vertical microdrama content
  • Key product features that define short-form drama apps like ReelShort
  • Building a fully branded vertical microdrama video app using Muvi Shorts
  • Monetization models: PPV, subscriptions, ads
  • Tools to launch across web, mobile & smart TVs with one-click deployment

 

Upcoming Webinar

July 31

9:00 AM PST

30 Minutes
Headphone

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