Real-Time Messaging Protocol (RTMP)
The Real-Time Messaging Protocol (RTMP) protocol was originally developed by Macromedia (Now Adobe) for high-performance transmission of audio, video and data over the Internet between Flash based platform technologies, including Flash Player & Adobe AIR and the Server.
RTMP is available as an open specification to create products and technology that enable delivery of video, audio, and data in the open AMF, SWF, FLV, and F4V formats compatible with Adobe Flash Player.
RTMP is implemented at these three stages:
- Live video encoder
- Live and on-demand media streaming server
- Live and on-demand client
RTMP Usage
- RTMP can be used to do live streaming.
- RTMP can do adaptive bitrate streaming (ABS), where the video quality automatically adjusts to changes in bandwidth.
- Players can seek to later parts in a video, which is particularly useful for files > 10 minutes.
- Players maintains a tiny buffer, instead of downloading a video during playback, saving bandwidth.
The biggest feature of RTMP is to do Live Streaming with the support of an Encoder like Flash Media Encoder, a user can ingest the live video feed to RTMP server and via CDN and a compatible Online Video Player the feed is played back on users devices.
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Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.
This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.
The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.
Things the webinar would cover:
- What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
- The true cost of build vs buy, including hidden and long-term operational costs.
- Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
- Scaling challenges across devices, geographies, and monetization models.
- A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
- How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 AM PST
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