STB (Set Top Box)

STB or Set Top Box is a device that receives a digital signal, decode it and display it on a television. The signal can be Internet data or a television signal and is received via telephone connection or cable. The set-top box may also be able to perform other functions such as recording television programs and playing them back , an electronic program guide, perform interactive functions such as gaming, video-on-demand and other entertainment services.

In recent years, STBs have evolved significantly, allowing users to access not only traditional broadcasts but also a wide range of digital content. With advancements in internet connectivity, set-top boxes now provide seamless access to live streaming services, enabling viewers to watch live events, sports, news, and more in real time. These devices are equipped with powerful processors and intuitive interfaces that enhance the viewing experience, making it easy for users to switch between live streaming services and other digital media. Additionally, with live streaming services integrated into STBs, users can enjoy on-demand content from platforms and apps, expanding their entertainment options beyond standard cable television.

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Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for their 2026 streaming strategy.

Things the webinar would cover:

The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries.