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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Unicast

Unicast is the term used to define communication where information is sent from one point to another point (From server to client). In this situation, there is just one sender (server), and one receiver (Client).  Each client receives a separate stream and given that they request it. Unicast streaming works either for video on demand streaming or live streaming.

(How Unicast Streaming Works)

unicast-muvi

 

One of the key advantages of unicast streaming is its ability to provide secure live streaming experiences. Since each client connects directly to the server, it allows for enhanced control over the data transmitted. This means that sensitive information, such as user credentials and payment details, can be encrypted, minimizing the risk of interception by unauthorized parties.

Related Terms : No related terms!
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Upcoming Webinar

Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them

Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.

In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.

From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.

Things the Webinar Will Cover:

  • Market trends & audience behaviors fueling the rise of vertical microdrama content
  • Key product features that define short-form drama apps like ReelShort
  • Building a fully branded vertical microdrama video app using Muvi Shorts
  • Monetization models: PPV, subscriptions, ads
  • Tools to launch across web, mobile & smart TVs with one-click deployment

 

Upcoming Webinar

July 31

9:00 AM PST

30 Minutes
Headphone

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