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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Unicast

Unicast is the term used to define communication where information is sent from one point to another point (From server to client). In this situation, there is just one sender (server), and one receiver (Client).  Each client receives a separate stream and given that they request it. Unicast streaming works either for video on demand streaming or live streaming.

(How Unicast Streaming Works)

unicast-muvi

 

One of the key advantages of unicast streaming is its ability to provide secure live streaming experiences. Since each client connects directly to the server, it allows for enhanced control over the data transmitted. This means that sensitive information, such as user credentials and payment details, can be encrypted, minimizing the risk of interception by unauthorized parties.

Related Terms : No related terms!
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Upcoming Webinar

Launching OTT for Emerging Markets: Payments, Language, and Infrastructure
Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.

 

Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.

 

In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.

 

Things the webinar would cover:

  1. Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
  2. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
  3. Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
  4. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming 

Upcoming Webinar

April 30

12:00 AM PST

30 Minutes
Headphone

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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

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