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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Variable Bit Rate (VBR)

VBR or Variable Bit Rate is a term used in computing and telecommunications that relates to the bitrate used in video or sound encoding. VBR files differ the amount of output data per time segment contrasted with constant bitrate (CBR). While a smaller amount space is allocated to less complex segments, VBR allows a higher bitrate (Hence needs more storage space) to be allocated to the more complex segments of media files. The average of these rates can be calculated to produce an average bitrate for the file.   

VBR encoding regulates the data rate down and to the upper limit you set, depending on the data required by the compressor. This means that during a VBR encoding process the bitrate of the media file will dynamically decrease or increase based on the media files bit rate requirements. VBR produces the most favorable results even though it takes longer to encode as the quality of the media file is superior. Most commonly, VBR is used for http delivery of video content.  

Also VBR encoding, a technique that dynamically adjusts the bitrate during the encoding process, offers significant advantages for live audio streaming service. By intelligently allocating bits based on the complexity of the audio content, VBR ensures that the highest possible audio quality is delivered to listeners, even in challenging network conditions.

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The Future of Sports: From TV Screens to Streams

From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming. 

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From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.

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