VAST (Video Ad Serving Template)
VAST or Video Ad Serving Template is a general specification developed by the IAB (Interactive Advertising Bureau) for serving video ads. Basically, it is a script which is providing constant instructions to your video player on how to manage an ad. It tells your video player where to find the ad (i.e. the ad server), how long it should display, what the click-thru URL should be, what the ad should do — how it should show up in the player and whether it is skippable.
VAST is essential for the seamless integration of video ads into various platforms, including websites, apps, and live audio streaming service. It ensures that video ads are delivered and displayed correctly, providing a consistent and effective advertising experience for viewers.
Latest Case Studies
Upcoming Webinar
Launch Smart TV Apps Faster: 8+ Platforms, 24 Hours, Zero Hassle
Looking to launch your streaming service from scratch, or simply looking to extend your existing streaming service to Smart TVs? This webinar is for you!
Learn how to launch whitelabel native apps seamlessly across Smart TV ecosystems like Android TV, Roku TV, Fire TV, Apple TV, LG TV (WebOS), Samsung TV (Tizen OS), Vidaa OS, Viewed TV etc in just 24 hours!
Join us for this exclusive live webinar and discover how Muvi One’s native app-building framework, pre-integrated SDKs, and Smart TV App templates make it possible to deploy high-performing, fully branded secure streaming apps with zero coding! All the apps are deployed via your own App store accounts and you own 100% of all your revenues, Muvi does not take any rev share or charge any transaction fees or per user fees!
Things the Webinar will Uncover:
- The real challenges of building and launching apps across fragmented Smart TV ecosystems — and how to overcome them.
- How Muvi One enables rapid native app deployment for 8+ Smart TV platforms (including Samsung TV, LG TV, Roku, Apple TV, Fire TV, Vidaa OS, and more).
- Get a glimpse of our patent-product Muvi Onyx for generating instant previews of multiple Smart TV Apps wherein you can test overall app functionalities.
- A walkthrough of Muvi One’s CMS.
December 17
8:00 AM PST
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Reach out to Muvi at:
