VPAID (Video Player-Ad Interface Definition)

VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad.

• VMAP (Video Multiple Ad Playlist)

• VAST (Video Ad Serving Template)
• VPAID (Video Player-Ad Interface Definition)