VPAID (Video Player-Ad Interface Definition)
VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad.
This specification is particularly useful for live audio streaming service as it allows for seamless integration of ads within the audio stream without disrupting the user experience. VPAID ensures that ads are served at the right time, with the correct duration, and in a way that doesn’t interfere with the audio content. This helps to maintain the quality of the listening experience and ensures that advertisers can reach their target audience effectively.
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