Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

VPAID (Video Player-Ad Interface Definition)

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VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad.


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