Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Connected TV Devices Reach Tipping Point

Viewers who are only getting their video programming solely from pay-TV providers or (gasp) over the airwaves are now in the minority.

According to The NPD Group, half of Internet-connected homes in the U.S. have a device that connects their television to the Internet (the tally includes Internet-enabled TVs, as well as separate devices Blu-Ray disc players, video game consoles and commercial online video on demand streaming media players, that use the TV as a screen). In total, 46 million homes had some sort of  connected-TV device in the second quarter of this year, up four million from the same period last year, according to NPD.

“We’ve hit mass-market adoption and scale, which is critical to programmers for distribution,” John Buffone, executive director of NPD’s Connected Intelligence service, tells Marketing Daily. “When you reach 46 million [households], networks and programs have a reason to release their programming over-the-top.”

Read the entire story here.

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy