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7 Smart Strategies for Multi-Event Streaming: Concurrent Streaming

Shivashish Published on : 30 April 2024
concurrent streaming

Streaming is the need of the hour. Today, from live sports to product launches to lectures, every means of communication and interaction is heavily dependent on live-streaming technologies. Live streaming helps businesses reach clients and entertainment reaches the devices of people in real time. Thanks to the high-quality internet and professional live streaming tools such as Muvi Live, live streaming is no longer pixelated and buffering.  

The power of live streaming is immense and in this blog, we are going to discuss and share insights on live streaming, understand concurrent streaming, and how you can deploy the best live streaming platformfor your business and maximize its reach utilizing the full potential of multi-event streaming.

In this blog, we are going to discuss and share insights on live streaming, its popular concurrent form, and how you can deploy the best live streaming technology for your business and maximize its reach across a wide range of devices and platforms.

Streaming Insights

We are currently living in the live streaming boom where video content is no longer a novelty and its potential across endless industries is booming. Here are a few insights that you must know:

  • Gaming streaming has amassed a whopping 7.2 billion hours of content watched in the 3rd quarter of 2022.
  • 40 percent of marketing managers have been reported to expect at least 50 percent of marketing events to go completely virtual.
  • According to research conducted on behalf of the popular social video platform TikTok, over 52 percent of global users would be interested in consuming live branded content.
  • In 2021, there were approximately 261 million eSports enthusiasts worldwide, as well as 271 million occasional viewers. In the same year, the annual Electronic Entertainment Expo (E3) registered over three million peak concurrent viewers across YouTube and Twitch, while the Nintendo Direct convention registered a peak of 2.9 million concurrent viewers.


What is Concurrent Streaming or Multi-Event Streaming?

A live streamer opening their phone and starting to stream is a single-sourced live stream. Concurrent streaming on the other hand implies that a particular organization hosts more than one live stream at the same time on different topics or business requirements. Used by shopping websites as well as multiple client facing aspects of businesses, concurrent streaming empowers the streamers to host multiple events simultaneously thereby addressing customers of more than one category.

Here are a few use cases to help you understand what is concurrent live streaming in detail.

Concurrent Streaming Examples

Concurrent Streaming E-Commerce Use Case

E-commerce companies sometimes have sales where they feature multiple products. During such events, the organizers in order to make the virtual gathering more immersive and life-like organize product demos where attendees can attend live-streaming events and ask questions to the experts.

Now the list of products has no limits and so do the categories. Having just one live stream at a time will not be good for business especially when a person looking for an iPhone will not like to watch a live stream featuring the latest television sets in the market. 

Such e-commerce companies then use live streaming software such as Muvi Live and initiate more than one stream and program it as per their schedule to fit the needs of audiences. Such live streams are interactive in nature and allow doubt resolution enabling product clarity and thus better leads to sales conversions. 

Corporate Streaming Across Multiple Platforms

Corporates have multiple events that may have a different set of audiences. For example, during annual meetings of large companies with thousands of employees, HR needs to schedule multiple events to be attended by different individuals as per requirements. In such cases where time is limited, concurrent streaming is used so that multiple leaders can address their gatherings virtually. In this way, it becomes easier for individuals to attend the talks of their choice.

What if a person wants to attend 2 such events simultaneously? Well, live streaming software such as Muvi Live offers recordings as well that can be released as on-demand content whenever the organization wishes to. 

You might think it is similar to meetings but it is not. In meetings, there can only be a finite number of individuals present but concurrent live streaming is like a seminar that can be attended by thousands of people as decided by organizations. 

Try Muvi Live for a seamless live-streaming experience today!

7 Smart Strategies To Enhance Concurrent Streaming

Now that we understand concurrent live streaming, the next question is how we use it to optimize our business and strategy goals. Here are a few important strategies to follow:

Strategy 1: Stream across platforms

Live streams can happen across multiple screens with different aspect ratios. A person might be watching the demo of a laptop on a laptop or a mobile device. Also, that stream can happen on Instagram which means a portrait ratio, or on Facebook which is more of a landscape ratio. Always ensure that you have live streaming software that can stream across multiple ecosystems and adapt to the screen sizes, bandwidth speeds, and more. 

The success of any live stream depends on the quality of the live stream. Choose your live streaming software wisely. 

Strategy 2: Mix live and pre-recorded content

Live streams do not need to be shot live and streamed simultaneously. Often, the timings of creators might not match with the timings of viewers and in that case, organizations should have a combination of live and pre-recorded content. 

Schedule and market those events accordingly and create a huge collection of product videos that can be used for reviews as well as marketing.

Strategy 3: Content segmentation

If the number of streaming platforms has increased so has the formats of content delivery. You might have 1000+ SKUs but nobody is going to watch all the videos. Categorization is the key here. Always ensure that your live streams are properly marked for different categories and use cases. Such content segregation enables the right audience to watch your live streams and conversions increase. 

Strategy 4: Leverage automation tools

Utilize software to automate tasks like switching between streams, scheduling pre-recorded content, and adding graphics. Marketing is the key to any business and even live streaming is a tool to attract a larger set of audience. Automate redundant tasks such as sending reminders, newsletters, and post-stream videos via automation.

Manage your audience data wisely to create a roadmap and embed live streams as an aspect of your marketing activities and strategies.

Strategy 5: Engage with multiple live chats

The one thing that separates live streams from on-demand streams is the ability to have a conversation however limited with the audience and resolve their queries. During live streams, always deploy individuals who will segregate comments and ensure that the right questions are answered by the guest speakers. This builds trust in products by dialogue and is a good way to build long-term relationships.

Strategy 6: Promote cross-platform viewing

Encourage viewers to switch between streams by highlighting exclusive content or interactive elements on specific platforms. For example, an eyewear brand while streaming about the product can ask the audience to try their glasses virtually as they watch the stream. Different attributes can be integrated as per the product features.

Strategy 7: Analyze and adapt

Data is the king. Analyze the data output of your live streams and get actionable insights about peak viewerships, comments, leads, etc. Utilize the data and host better events.

concurrent streaming

Muvi Live: The Best Way To Host Concurrent Live Streams

If you are looking for a software solution that can help you scale your live streams and utilize its full potential for your businesses, get Muvi Live and deliver uninterrupted secure live streams to millions of viewers all across the globe. Muvi Live is a pay-as-you-go software which means that you do not require any subscription to pay for but rather pay only for what you use in terms of bandwidth consumed and minutes streamed. 

Here are a few features that make Muvi Live the best option for your live streaming requirements. 

  • Schedule multiple sessions of a single event with a single URL and stream key.
  • Powerful social media integration to concurrently broadcast live streams on more than one platform.
  • Record live streams and use them as on-demand content. 
  • Dedicated Muvi Live app that enables live streaming directly from phones instantly. 
  • Cross-platform, cross-browser & cross-device compatible HTML5-based Online Video Player.
  • A suite of SDKs and APIs to build live-streaming applications for any platform.
  • 24/7 customer support for any streaming-related issues.


Streaming for multi-events can be a daunting task but thanks to Muvi Live, you can start streaming multiple events from a single CMS and give access accordingly in minutes to cater to your business requirements. Further, it even allows you to record content and publish them as playlists. Many more features are a part of Muvi Live and we request you start live streaming using Muvi Live today.


Concurrent event streaming is nothing but an organization choosing to host more than one live stream simultaneously to the audience on different topics or as per business requirements.

Leading live streaming platforms such as Muvi Live support the concurrent streaming requirements of any type. With powerful monetization options and feature-rich video player, customers can host their concurrent live streams at best prices.

Written by: Shivashish

Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.

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