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How to Monetize Live Sports Tournaments with PPV?

Shivashish Published on : 25 April 2024
monetize live sports tournaments

If there is one thing that can bring people together like no other irrespective of language, it is sports. History is long-standing proof that sports plays a major part in international bonding and be it the Olympics or the World Cup, millions of people watch it live and stream it on their devices. The financial capability of sports tournaments is immense. Especially with the introduction of high-quality live-streaming technology, more and more people are watching games remotely worldwide. This opens the door to monetizing live sports tournaments and now is the right time to invest in creating a platform to stream and monetize live sports.

According to Statista, Nearly half of the U.S. population views live sports, making live sports content some of the most popular and profitable in the television and streaming media markets. This viewership is forecast to increase from 2021 to 2022 and is expected to continue to grow steadily in both number and population share by 2025. 

The global Sports Online Live Video Streaming Market was valued at USD 26.93 billion in 2022 and is projected to reach USD 133.98 billion by 2030, growing at a CAGR of 22.66% from 2023 to 2030

All this forecasts a very promising future for sports streaming globally and therefore it is the right time for you to start monetizing your live sports tournaments as the title suggests, we recommend that you do it using PPV or pay-per-view options. Why do we say that? Read more to find out. 


Start your live sports streaming with Muvi Live today!


Monetizing Live Sports Tournaments With PPV

A PPV or pay-per-view monetization is a method of earning revenue from your videos or live streams where you put a payment gateway before your video and the user has to pay a one-time fee as decided by you to access the content. This PPV monetization combined with your live sports tournaments can generate much more revenue than traditional free ad-based revenue and in some cases even subscription-based revenue models. 

If you monetize live sports tournaments using PPV, you have greater control over your content distribution, and if you have a larger audience, by promising exclusivity that larger audience will ultimately convert to greater revenues with the power of quality content. 


Advantages of PPV Monetization

Increased Engagement

A paywall gives a sense of exclusivity to your audience. Sports fans are known to spend large sums of money for access to that exclusivity. When you livestream sports and crucial games under a paywall, genuinely interested viewers will naturally be inclined to your live streams. Combine it with behind-the-screen conversations, post and pre-match interviews, and other sports-related content and a PPV monetization-based live sports can offer you excellent engagement. 

Increased Revenue

Increased engagement converts to increased revenues. As your live streams grow, a PPV-based live stream will earn you significantly more compared to ad-based free streaming which is both unreliable and unpredictable. Additionally, The likelihood of a user purchasing a monthly subscription for a seasoned tournament is less, and having a paywall gives the audience smaller commitments that start and end at will. So if your MMA matches are popular, chances are paywall is going to give you a better revenue stream against SVOD or AVOD.

Better Analytics

During a PPV-based live streaming, every viewer going to watch live streams has to go through an elaborate payment process making tracking the gated content much easier than others. This results in better user metrics that can further be converted to actionable insights that can improve content strategy and marketing. 

monetize live sports tournaments


How To Setup Live Sports Tournaments Using Muvi Live Paywall

Muvi Live is a live streaming platform that is built for live streamers like you who are looking for professional live streaming software to stream and monetize their content. It allows multiple forms of monetization such as SVOD, AVOD, and now PPV, its endless list of features allows you to set up your professional live streaming platform. 

One of many monetizations that Muvi Live offers is a way to add a paywall to your live streams. Muvi Live has partnered with several payment gateways and once you set up a price and start a live stream, the payment option is instantly reflected onto the live video player from where users can simply make payment and start access to the content. 

Here are the steps on how you can start live streaming with a paywall.

Setup Your Muvi Live Account

Muvi Live is a PAYG software which means there is no fixed monthly subscription charge to access live streaming. You are billed based on bandwidth and streaming minutes consumed. So visit and create an account to get started. 

Setup & Link Payment Gateway

Muvi will help you set and link a payment gateway to your account and then you can use it to manage your collections all of which are visible on the same CMS. Muvi supports a long list of globally supported payment gateways that give you the power to live stream globally without any payment and currency-related hassles. 

Login To Muvi Live CMS & Start A Live stream

Simply start a new live stream and fill in all the necessary fields such as the title, description, etc, and then go to edit live stream. Here you can see various options to enable such as DRM, record, Advertisements, and Paywall. Turn the Paywall option on and then fill in the currency and amount to be charged. Save the necessary details and click on Go Live.

Getting live with your live sports tournament is that easy. Once the content goes live and a user clicks on the link, a payment screen will appear and once the user pays the amount, live streaming begins instantly. 



Benefits of Muvi Live Paywall

Muvi Live as we have said before, bridges that gap between live streaming and pay-per-view monetization. Using Muvi Live to stream and monetize your live sports tournaments ensures that you start hassle-free live streaming of sports tournaments globally instantly. Here are 4 important benefits of Muvi Live Paywall for your live sports tournaments.

Instant Setup & Payments

As seen above, it takes no less than 5 minutes to set up a Muvi Live account and post that, in the next five minutes you can go live with your choice of PPV amount, currency, content security, and much more. The process is very simple and safe too. Your money is safe as we use multiple inbuilt payment gateways and 135+ currency support to assist global safe and secure payments. End users don’t need to set up anything. They just pay and start streaming.

Less Commission No Commitments

All Muvi takes is just a 10% commission of your revenue. This is an extremely competitive pricing compared to all our live streaming software competitors and even YouTube. Just for example, YouTube takes about 45% of the entire ad-based revenue from its live streamers. 

Moreover, Muvi Live is a PAYG service so there is no need for any long-term commitment. Our prices and excellent service though will make you stay. 

Great Insights

Muvi Live’s CMS gives you access to all data and its converted actionable insights. Do deep customer analysis using our data and also get access to revenue analytics. You can also monitor stream health and payments all at the backend in real-time. Also, all the information including stream health, number of streams, analytics, payment information, etc are available on the single screen. There are no 3rd party redirects.

Secured Streaming

At Muvi we understand the importance of privacy and are aware that the loss of intellectual property can result in huge financial losses. Muvi Live is backed by the latest industry-leading piracy protection measures such as multi-level DRM, dynamic watermarking, PCI compliance, and more. Any unauthorized access is prevented by using Muvi’s 24/7 monitoring teams. 


To Conclude

Muvi Live Paywall is an excellent way to capitalize on the ever-growing live sports streaming market. So from professional league matches to international sports tournaments to university sports to club sports events, if you are looking for a way to monetize your live sports tournaments, then PPV is a great way to start building and banking on a loyal fanbase. Muvi Live can be your trusted software partner and will provide you with a complete end-to-end PPV live streaming infrastructure, where you focus on the content & we take care of all the operations for you from streaming technicalities to collecting payments securely.


Get started with Muvi Live today!


Setting up a PPV live stream is very easy with Muvi Live. Simply create an account with Muvi Live and follow simple instructions on the CMS to integrate the payment gateway, decide pricing, and start the PPV live stream instantly.

If you have a large loyal audience and you produce unique content, you can use PPV to sell exclusivity to your audience and more. PPV live streams are ideal for offering premium access to special events, workshops, behind-the-scenes footage, or one-of-a-kind experiences that your audience can’t get elsewhere. This model works particularly well for niche interests or expertise where followers are eager for deeper engagement and are willing to pay for exclusive access.

Written by: Shivashish

Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.

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