The average viewer spends $32 a month on transactional or subscription VOD content, according to research conducted by Vimeo and consultancy group Latitude.The study, titled Online Video Viewing and Purchasing and published this week, investigated current viewing habits of online consumers compared to those from a year ago and unveiled nine insights.
The companies surveyed a national sample of 1,000 Americans using qualitative and quantitative analysis. Respondents were recruited through a national panel, equally split among gender and split evenly across the 18-34 and 35-54 age groups. All recruits said they watched online video on demand of five or more minutes in length a minimum of two or three times a week and at least 15% said they used Vimeo at least once a month.
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