Tonight the Off Broadway musical “Daddy Long Legs” will become the first show, on or Off Broadway, to live stream a full performance, free of charge on any computer or mobile device. In doing so, it’ll reap all the benefits that digital distribution can shower on live theater.
Which are what, exactly? Good question.
For the producers of “Daddy Long Legs” — not to mention the industry observers also scratching their heads over the potential of digital — the live video streaming serves as a test case for a promotional tactic that could either yield new ticket sales or cannibalize them. And it’s happening just as the theater world at large, which has been slow to embrace the possibilities of digital, has started to get serious about streaming.
Source : Variety