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What VoD Service Subscribers Think Of Third-Party Ads 19 June 2015

  Netflix, Inc. subscribers are ready to watch ads during video streams–if the online streaming company beefs up its content library by adding more TV shows and movies, according to a recent survey. The views of 100 Netflix users were considered in the survey, which was conducted by Exstreamist. In the recent survey, 54% of Netflix subscribers …

Next TV Summit: Ad Advances Key to New Distribution Deals 19 June 2015

  While new internet TV platforms and the push to expand content on many devices has opened up distribution opportunities, it has also highlighted the importance of developing better ways of monetizing that content via advertising, argued executives at the Next TV Summit & Expo, Los Angeles on Thursday. “The industry will be on a …

Domestic Mobile TV Market Undergoing Rapid Change on Verge of VoD Services 18 June 2015

  The domestic mobile TV market is about see a fundamental change as IPTV service provider Netflix makes its debut in Korea next year, while the bad blood between terrestrial broadcasters and pay TV service providers is still ongoing. The mobile IPTV segment, which has led the growth of the market, is likely to lose its …

Media heavyweights take on Internet rivals 16 June 2015

  Two of China’s leading regional broadcasters have been in the headlines over the past two weeks, as they scramble to transform themselves to compete with a new generation of Web-based private companies that are rapidly stealing their viewers and advertising dollars. Both stories involve new tie-ups with industry outsiders, reflecting the need to bring …

Is Amazon Repeating Netflix’s Mistake? 15 June 2015

  If imitation is the sincerest form of flattery, Amazon.com is paying Netflix another compliment. Amazon began shipping some of its orders earlier this month in ad-supported boxes. The colorful yellow boxes feature characters from the Despicable Me movies, promoting next month’s theatrical release of the Minions spin-off film. It should work for Amazon, just as it probably would …

Apple TV will be a no-show, but conference could still surprise 12 June 2015

  When Apple’s annual conference, the WWDC or Worldwide Developer’s Conference, starts today in San Francisco, the mood will be both excited and somewhat muted. Apple had said it would unveil its next version Apple TV media streaming device at the event. The Apple TV 2015 was expected to include some desired enhancements, including a …

IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and Services, New Report Launched 11 June 2015

  Live-to-VOD is an emerging, converging set of solutions and technologies designed to support all video publishing initiatives, more specifically the broadcast industry’s transition to an IP delivery model, built on the foundation of abundant compute capacities and open software architectures. IP-based video consumption (across multiple screens, access points and devices) is increasing all over …

More media and communications merger talks as Internet TV challenges traditional TV 05 June 2015

Another major media company, DISH Network, is in talks to merge with a communications provider, T-Mobile. Alternative TV providers are increasingly putting pressure on standard satellite and cable companies. DISH Network Corp. is currently in merger negotiations with T-Mobile US Inc., Market Watch and others are reporting. The companies are said to be in close …

TV Viewing Dropping As Digital Use Rises 01 June 2015

People are spending more time consuming media but despite a rise in multitasking, usage of traditional media, including television, is falling, according to a new report from media buyer ZenithOptimedia. In the U.S., the average number of minutes consuming media per individual is expected to rise to 620.4 minutes per day, up 0.4%, close to …

Study: The Internet Has Finally Become TV 28 May 2015

In the next five years, more than 50 percent of the world’s population will have internet access, and 80 percent of internet traffic will be devoted to video, says a new study by Cisco. But it’s not just billions more dinky YouTube videos that will suck up all that bandwidth. It’s our shifting TV habits. …

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