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What VoD Service Subscribers Think Of Third-Party Ads

Roshan Dwivedi Published on : 19 June 2015

 

Netflix, Inc. subscribers are ready to watch ads during video streams–if the online streaming company beefs up its content library by adding more TV shows and movies, according to a recent survey. The views of 100 Netflix users were considered in the survey, which was conducted by Exstreamist.

In the recent survey, 54% of Netflix subscribers stated that they would not mind third-party ads if more content was added. There is no doubt that Netflix offers some of the best content in the world, but shaky licensing contracts keep altering which TV shows and movies are available on the internet TV platform. Further, the study suggested that subscribers can live with ads if they could watch hit TV series immediately on Netflix rather than having to wait almost a year.

Netflix users typically hate ads, and this fact came out recently when users expressed extreme disappointment over reports that the online video streaming firm is testing video ads in some markets. Following the criticisms, the U.S. firm was quick to deny those reports, saying that it has zero intention of putting ads in its streams. But now this new survey suggests that, on the condition of adding more content to the company’s library, subscribers are ready to accommodate third-party ads.

Read the entire story here.

Written by: Roshan Dwivedi

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